Book Nook Brand

This project explores the brand/company Book Nook. We were instructed to create a brand from scratch and design an elaborate identity system around it.

Book Nook offers customers a wide variety of used books to explore. Our store includes multiple cozy seating areas where customers can read and try out our books in store, without buying the books. Our prices are marked down to be affordable for our customers, including weekly discounts. We allow customers to sell their used books to us to add to our collection in store. We sell affirming merchandise like bookmarks and tote bags that include encouraging affirmations. We strive to be a safe space for all to explore their imaginations, as we have children reading hours weekly as well as poetry readings. We let our space be used for local bands occasionally after hours to further our commitment to the community.